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Apple is holding its iPhone 17 event on September 9

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Apple is holding its iPhone 17 event on September 9 Ivan Mehta AM PDT · August 26, 2025 Apple said today that it is holding its event for the iPhone 17 on Tuesday, September 9 — just like last year. The company has started sending invites for the event, which will be held at the Steve Jobs theatre in Cupertino and will start at 10 a.m. PT/ 1 p.m. ET.

While the company is expected to release one regular and two Pro phones, it could replace the Plus with a new and slim iPhone 17 Air model. The device could reportedly have a thickness of 5.5 mm with a 6.6-inch screen. This would make the new iPhone 17 Air 0.08 inches thinner than the current gen models.

The base iPhone 17 is reported to have a new and bigger 6.3-inch screen with a 120Hz refresh rate instead of 60Hz in previous years.

Along with the iPhones, Apple will likely have updated the Apple Watch Series 11, Ultra 3, and SE 3. The Apple Watch Ultra 3 would be a notable update amid the trio, with a bigger screen and faster charging support.

The company might also announce AirPods Pro 3, three years after the previous generation of Pro AirPods were released. The new buds would have a more compact design, a new chip for better noise cancellation and audio processing, and touch-sensitive controls.

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW Topics

Ivan Mehta Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.

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