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Apple launches iPhone 17 Pro with major camera upgrades

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Apple launches iPhone 17 Pro with major camera upgrades Ivan Mehta AM PDT · September 9, 2025 Apple launched the iPhone 17 Pro and the iPhone 17 Pro Max today with a new design and an upgraded camera system.

The devices are powered

The new Pro phones have an aluminium unibody instead of the titanium used in the previous year’s iPhone.

The company said it designed a new vapor chamber thermal system along with the new unibody.

The company is upgrading the telephoto camera from a 12-megapixel sensor to a 48-megapixel sensor. With the sensor change, users will be able to get an 8x optical zoom. This is one of the highest optical zoom capacities on the market, with the Vivo X200 offering 8.7x optical zoom with its periscope kit.

Apple is offering 40x digital zoom. This is lower than 100x offered

All of this is housed

Techcrunch event Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025 Netflix, Box, a16z, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before Sept 26 to save up to $668. Join 10k+ tech and VC leaders for growth and connections at Disrupt 2025 Netflix, Box, a16z, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch, and a chance to learn from the top voices in tech. Grab your ticket before Sept 26 to save up to $668. San Francisco | October 27-29, 2025 REGISTER NOW The selfie camera is also getting an upgrade from a 12-megapixel to an 18-megapixel sensor. Apple will now also allow for a video recording from both the front and the back camera simultaneously.

The iPhone 17 Pro starts at $1,099, and the iPhone 17 Pro Max starts at $1199. These devices are available to pre-order on Friday and will be available on September 19.

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Ivan Mehta Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.

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