Topics

Captions rebrands as Mirage, expands beyond creator tools to AI video research

Tech and VC heavyweights join the Disrupt 2025 agenda

Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise.

Tech and VC heavyweights join the Disrupt 2025 agenda

Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise.

Most Popular

BMW, I am so breaking up with you

Homicide at Burning Man turns Silicon Valley’s desert playground into a crime scene

Nvidia says two mystery customers accounted for 39% of Q2 revenue

I’m really impressed with this $400 portable projector

Cracks are forming in Meta’s partnership with Scale AI

Mastodon says it doesn’t ‘have the means’ to comply with age verification laws

Get ready, EV owners: Here come the dongles

Latest

Amazon

Apps

Biotech & Health

Climate

Cloud Computing

Commerce

Crypto

Enterprise

EVs

Fintech

Fundraising

Gadgets

Gaming

Google

Government & Policy

Hardware

Instagram

Layoffs

Media & Entertainment

Meta

Microsoft

Privacy

Robotics

Security

Social

Space

Startups

TikTok

Transportation

Venture

Events

Startup Battlefield

StrictlyVC

Newsletters

Podcasts

Videos

Partner Content

TechCrunch Brand Studio

Crunchboard

Captions rebrands as Mirage, expands beyond creator tools to AI video research Lauren Forristal AM PDT · September 4, 2025 Captions, an AI-powered video creation and editing app for content creators that has secured over $100 million in venture capital to date at a valuation of $500 million, is rebranding to Mirage, the company announced on Thursday.

The new name reflects the company’s broader ambitions to become an AI research lab focused on multimodal foundational models specifically designed for short-form video content for platforms like TikTok, Reels, and Shorts. The company believes this approach will distinguish it from traditional AI models and competitors such as D-ID, Synthesia, and Hour One.

The rebranding will also unify the company’s offerings under one umbrella, bringing together the flagship creator-focused AI video platform, Captions, and the recently launched Mirage Studio, which caters to brands and ad production.

“The way we see it, the real race for AI video hasn’t begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models,” CEO Gaurav Misra told TechCrunch.

The sales pitch behind Mirage Studio, which launched in June, focuses on enabling brands to create short advertisements without relying on human talent or large budgets.

What sets the platform apart, according to the company, is its ability to produce AI avatars that have natural-looking speech, movements, and facial expressions. Additionally, Mirage says it doesn’t rely on existing stock footage, voice cloning, or lip-syncing.

Mirage Studio is available under the business plan, which costs $399 per month for 8,000 credits. New users receive 50% off the first month.

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW

While these tools will likely benefit brands wanting to streamline video production and save some money, they also spark concerns around the potential impact on the creative workforce. The growing use of AI in advertisements has prompted backlash, as seen in a recent Guess ad in Vogue’s July print edition that featured an AI-generated model.

Additionally, as this technology becomes more advanced, distinguishing between real and deepfake videos becomes increasingly difficult. It’s a difficult pill to swallow for many people, especially given how quickly misinformation can spread these days.

Mirage recently addressed its role in deepfake technology in a blog post. The company acknowledged the genuine risks of misinformation while also expressing optimism about the positive potential of AI video. It mentioned that it has put moderation measures in place to limit misuse, such as preventing impersonation and requiring consent for likeness use.

However, the company emphasized that “design isn’t a catch-all” and that the real solution lies in fostering a “new kind of media literacy” where people approach video content with the same critical eye as they do news headlines.

Topics

Lauren Forristal Lauren covers media, streaming, apps and platforms at TechCrunch.

You can contact or verify outreach from Lauren

October 27-29, 2025 San Francisco Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Amplify your reach, spark real connections, and lead the innovation charge. Secure your exhibit space before your competitor does.Last day to book is September 5

Most Popular BMW, I am so breaking up with you Connie Loizos

Homicide at Burning Man turns Silicon Valley’s desert playground into a crime scene Connie Loizos

Nvidia says two mystery customers accounted for 39% of Q2 revenue Anthony Ha

I’m really impressed with this $400 portable projector Lauren Forristal

Cracks are forming in Meta’s partnership with Scale AI Maxwell Zeff Marina Temkin

Mastodon says it doesn’t ‘have the means’ to comply with age verification laws Sarah Perez

Get ready, EV owners: Here come the dongles Tim De Chant

X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct TelsaAnthropicTelexKlarnaMrBeastTech LayoffsChatGPT © 2025 TechCrunch Media LLC.