Elon Musk delivered on Tesla’s ‘mission impossible’ goals before—but the targets for his $1 trillion pay package are even more delusional
Elon Musk delivered on Tesla’s ‘mission impossible’ goals before—but the targets for his $1 trillion pay package are even more delusional
Musk’s pay is best described as ‘shooting for the moon’
The new plan is structured much like its famed 2018 predecessor
The targets are so towering they risk being more depressing than motivating
Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.
Is this for real?
On Sept. 5, the Tesla board unveiled an all-new, long-term compensation package for Elon Musk that advertised far and away the biggest numbers in the annals of CEO pay. Put simply, if the EV maker’s CEO hits all the targets, he’d pocket a total payout of $1 trillion over anywhere from mid-2030 to 2035. The template rightly won kudos in the business press and among Wall Street analysts as fabulously friendly to shareholders, who’d garner sumptuous rewards on the order of their winnings in Tesla’s
Investors fondly recall that it was indeed the last pay deal from 2018 where Musk famously delivered on seemingly “mission impossible” goals that sent the stock on a moonshot and handed him tens of billions of dollars in Tesla stock. They’re clearly hoping for something resembling a repeat. The news lifted Tesla’s shares at the start of trading on Sept. 5
An apt nickname for the fresh plan: Fantasyland. For the most part, the targets are so gigantic that given Tesla’s currently poor results and declining prospects, the chances that Musk will achieve even the lowest bogeys look highly unlikely, and the probability he’ll capture the elevated ones virtually zilch. What’s still inflating Tesla’s stock price are Musk’s extravagant claims for hugely profitable products, from FSD (Full Self-Driving) software to robotaxis to humanoid robots, that are constantly getting delayed, and none of which are yet reaching customers. What will matter going forward are the net earnings and cash flows that Tesla’s bedrock auto franchise generate, and the comp construct’s stretch numbers are so mind-bogglingly elastic that it wouldn’t be surprising if they’re more demoralizing than inspiring for Elon Musk.
Tesla presented the program in its annual proxy statement filed on Sept. 5. A “special committee” headed
That backup arrangement aims to restore much of what Musk would lose if the Delaware ruling stands,
This all-new long-term award comes on top of that $30 billion–plus “makeup” arrangement. In the proxy, it’s characterized in effusive terms, of a type seldom seen in these usually dry documents. Denholm and Wilson-Thompson characterize the objective as creating “the most valuable company in history” and laud the standards as “even more aspirational” than the 2018 plan, a claim that’s astounding since that cliff-scaler would seem impossible to top. “In 2018, Elon had to grow Tesla
In the proxy, the board stresses that Musk is seeking a far greater ownership stake and that the best way to motivate the maverick is providing him a path to achieving that aim. The directors’ view: “We believe Elon is the only person capable of leading Tesla at this critical inflection point.” They cite the “public statements that voting influence is critically important to him if he is tasked with developing AI products for Tesla,” adding that the carrot of a big jump in ownership should rally Musk into “achieving extraordinary performance milestones while remaining at Tesla.”
The basic design mirrors the architecture of its forerunner from 2018. Unlocking the grants resembles the process for opening a safety-deposit box: It requires two keys. The plan sets 12 goals for market cap, starting at $2 trillion, and rising after that
Matching a market share target with any one operational metric would award Musk an additional 1% of Tesla’s shares. Scaling the $8.5 trillion market cap summit and clinching all dozen product objectives would bring that $1 trillion windfall. Right now, Musk owns around 13% of Tesla’s shares, and he’s said publicly he craves getting to 25%. Ringing the 24 combined market cap plus operational bells, worth 1% each, would lift Musk to his cherished 25% prize. The grants come in the form of restricted shares; the shares gained
The plan faces a fundamental problem: Tesla as an ongoing enterprise is faring so poorly that getting from where it stands now to the kind of numbers needed to win Musk what he most wants—loads more ownership—looks like a leap too far. This
Under the new pay package, look at what Musk must achieve just to grab the first tranche of 1%. And that 1% would be worth plenty, around $20 billion. One key should be relatively easy to turn: achieving a cumulative 2 million in EV sales. But what about notching the lowest market-cap target of $2 trillion
It goes back to the earnings needed to get there. Once again, let’s give Tesla a P/E of 30 seven and a half years from now. Do the math, and you get to mandated earnings of $67 billion. That means multiplying today’s core profits of $3.7 billion
The Tesla board is dreaming if it believes this pay deal will uncork another wonder like its predecessor of 2018. The board is practically taunting Musk
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Claire Dubois
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