Etsy, eBay, and Shein reel as ‘de minimis’ tariff exemption ends, adding hefty charges of up to 50%

Impact

Shein & Temu

Etsy

eBay

Shopify

Amazon & Walmart

Broader retail trends

Ashley Lutz is an executive editor at Fortune, overseeing the Success, Well, syndication, and social teams. She was previously an editorial leader at Bankrate, The Points Guy, and Business Insider, and a

The end of the U.S. de minimis tariff exemption marks a major shift for both consumers and retailers, particularly those involved in cross-border e-commerce.

Consumers who have grown accustomed to buying goods under $800 from major international platforms like Shein, Temu, and overseas sellers on Amazon, Etsy, or eBay will now face unexpected import charges—sometimes a flat duty of $80 to $200, or rates ranging from 10% to 50% of the parcel’s value. For shoppers, this means “sticker shock”: orders that used to be tax-free will now carry hefty new costs at checkout or even on delivery, whether paid upfront

E-commerce and retail company stocks, especially those heavily reliant on international low-cost shipping, have been hurt

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.