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Google doubles down on ‘AI phones’ with its Pixel 10 series Sarah Perez AM PDT · August 20, 2025 With the launch of the new Pixel 10 series, Google is rushing ahead of Apple to deliver AI-powered smartphones to consumers. The devices, announced during Wednesday’s “Made

Google, meanwhile, has been rapidly integrating its AI platform into its devices.

Last year, its Pixel 9 series added a number of AI features, like Gemini Live (Gemini’s voice mode),

This year, the tech giant is rolling out even more AI-powered upgrades with the launch of its Pixel 10, including a Visual Overlays feature for the camera, a proactive “Magic Cue” feature, Camera Coach, Voice Translate for calls, an assistant-like “Take a Message” feature, Pixel Journal, and more.

Combined, the updates allow Google to showcase what its latest AI technology can do when enhanced

Alongside the launch, Google announced that Gemini Live will gain a new audio model that will detect your tone — like whether you’re excited or concerned — and adjust its response accordingly.

With the addition of a feature called Visual Overlays, Gemini Live will be able to see what you see through the lens of your camera and provide guidance

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW Another new feature, Magic Cue, lets the AI be more proactive

The idea of a more proactive interaction between people and Google technology is something the company has dreamed of for years, long before the AI era. In the early 2010s, for example, Google introduced an Android feature called Google Now that would pop up cards with real-time information related to your daily schedule or the time of day, like nearby restaurants at lunchtime, upcoming meetings, or flight details.

Years later, Magic Cue is the AI-powered reintroduction of this feature, but one where it inserts itself into your everyday apps and interactions.

Google demonstrated how Magic Cue could suggest a restaurant to dine at with a friend, offering quick access to place a call to the restaurant to make a reservation. It could propose a reply to your friend with the reservation details or point you to your calendar to check your availability.

Magic Cue’s suggestions appear within the app you’re using and are wrapped with a rainbow colored outline to differentiate them, as well as within Daily Hub, a personalized daily digest in your Discover feed. You can also tap on its suggestions to take action.

Also similar to Google Now, Magic Cue will be able to surface reminders. But it goes a step further

At launch, Magic Cue’s suggestions will be limited to select activities, like settling up a tab, adding events to your calendar, and showing the forecast for an upcoming trip in the weather app. Over time, Google will add other options and let you configure which data

Apple, it should be noted, is trying to do something similar

Another one of the more interesting additions in the Pixel 10 series is Camera Coach, an AI-powered assistant that aims to make you a better photographer.

The feature will be launching in preview with the new devices and uses Gemini models to offer suggestions about how to better frame and compose your shot. You can even choose a “get inspired” option that will suggest scenes you may not have considered.

Plus, the camera will now be able to recognize when you’re taking a group

Then, with the AI-powered “Ask Photos” tool, you can edit the shot to do other things, like fix the lighting, change the framing, or remove an object from the

On Pro devices, the Pro Res Zoom option will also use AI to allow you to “zoom” in on things like architecture and landscapes at 30-60x, or 30-60x for animals and wildlife.

Related to its enhanced use of AI in photography, Pixel 10 phones will also be the first to implement C2PA, a standard that establishes the origin and edits of digital content, which will help to identify when photos have been modified

Another new AI feature, Voice Translate, will use on-device AI to translate your phone call in real-time in what sounds like each speaker’s own voice. This could be a potential game-changer, particularly for business users and world travelers, if it works as well as described. (This still needs to be tested

The feature will translate to or from English and Spanish, German, Japanese, French, Hindi, Italian, Portuguese, Swedish, Russian, and Indonesian.

In Pixel’s Phone app, a new addition called Take a Message provides real-time transcripts for missed and declined calls and then uses AI to identify the next steps you need to take based on the caller’s voicemail. (That update will come to Call Notes, too.)

Pixel Journal, meanwhile, is Google’s answer to Apple’s Journal app, but one that uses AI to prompt you to share your thoughts, track your progress towards goals, and offer insights over time.

Other minor AI upgrades to the Pixel 10 lineup include writing tools integrated into the Gboard keyboard, updates to Pixel screenshots in Pixel Studio, and Notebook LM integrations with Recorder and screenshots.

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Sarah Perez Consumer News Editor

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