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How to watch Apple announce the iPhone 17

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How to watch Apple announce the iPhone 17 Lauren Forristal AM PDT · September 3, 2025 Apple is hosting its “awe-dropping” hardware event on Tuesday at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods.

The keynote will take place at Apple Park in Cupertino. Viewers can tune in to the livestream here or watch it on Apple’s website. As usual, TechCrunch will be covering the event, so stay tuned for news.

There have been numerous rumors surrounding the upcoming iPhone lineup. Taking center stage is the rumored iPhone 17 Air, which could replace the Plus model and would be notably thinner than any previous iPhone model.

Additionally, the iPhone 17 is expected to feature a slightly larger 6.3-inch screen and a 120Hz display, a big boost from the existing 60Hz. It’s also speculated to include a 24-megapixel front camera.

The Pro model may receive a significant redesign on the back of the device, too. Instead of a square-shaped camera bump on the left, there could be a rectangular camera bar extending across the width of the ‌iPhone‌, with the flash and lidar sensor on the right.

Apple may also provide more details about the public release of iOS 26, which introduces a Liquid Glass interface that offers a more transparent look.

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Lauren Forristal Lauren covers media, streaming, apps and platforms at TechCrunch.

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