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Instagram is finally launching an iPad app

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Instagram is finally launching an iPad app Ivan Mehta AM PDT · September 3, 2025 After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad.

The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen.

The iPad app has nearly all the features of the phone app when it comes to consumption. Stories appear at the top of the app, and you can access different options from the left-hand sidebar, like the following feed, DMs, Search, Explore, and notifications.

Instagram’s Feed on iPad has three options: “All” for recommended posts and reels from accounts you follow; “Friends” to look at posts and reels from mutuals; and “Latest” to see posts and reels in chronological order. You can also reorder these feeds according to your preference.

Until now, Instagram on iPad was just a blown-up iOS app, which wasn’t pleasant to look at. The company said that it has now revamped the experience to suit the big screen. For instance, when you are watching a Reel, you can look at comments on the side, and when you are in the messages tab, you can open a particular conversation while looking at all the active chats on the left.

While Instagram has existed for nearly 15 years, the company didn’t make an iPad app a priority until now. Instagram head Adam Mosseri said multiple times in the past that the company was in no hurry to develop an iPad version. Earlier this year, The Information reported that Instagram was finally building an iPad app.

This also gave birth to third-party viewers like Retro in the past to make the Instagram experience better for iPad users.

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW Earlier this year, The Information reported that an iPad app was in the works.

The new Instagram app for iPad is available for all iPads running iOS 15.1 or later, the company says.

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Ivan Mehta Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.

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October 27-29, 2025 San Francisco Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Amplify your reach, spark real connections, and lead the innovation charge. Secure your exhibit space before your competitor does.Last day to book is September 5

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