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Instagram tests Aisha Malik AM PDT · September 2, 2025 Instagram is testing a new

The feature was first spotted

While

Apps like TikTok and YouTube have had support for

The addition of a similar feature in Instagram could give creators a better chance of retaining audiences for their longer content. And for Instagram, this would mean more time spent in its app.

The launch of the test follows comments made a few months ago

Instagram is testing the feature with a small group of users to start. As with any test feature, it’s unclear when or if Instagram plans to roll it out more widely.

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Aisha Malik Consumer News

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October 27-29, 2025 San Francisco Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Amplify your reach, spark real connections, and lead the innovation charge. Secure your exhibit space before your competitor does.Last day to book is September 5

Most Popular Murder at Burning Man turns Silicon Valley’s desert playground into a crime scene Connie Loizos

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Mastodon says it doesn’t ‘have the means’ to comply with age verification laws Sarah Perez

TransUnion says hackers stole 4.4 million customers’ personal information Zack Whittaker

Get ready, EV owners: Here come the dongles Tim De Chant

Google Translate takes on Duolingo with new language learning tools Aisha Malik

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