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In Brief Posted:

Labubu is a plush monster toy, but it’s also on track to be a billion-dollar business.

This week, Labubu-maker Pop Mart released its financial results for the first half of 2025, giving the public more insight into just how rabid the world is for this plush monster toy. Pop Mart’s Monsters series, which includes Labubu, generated around $670 million in revenue in the first half of the year, putting it on track to earn over $1 billion

Sold in a mystery “blind box” format, these toys — sold

These ten-year-old, mythologically-inspired characters have now become as popular an accessory as a Telfar bag in 2020, and they’re just as hard to get your hands on.

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Labubu could make $1 billion this year Amanda Silberling 40 seconds ago Commerce Google pushes AI into flight deals as antitrust scrutiny, competition heat up Jagmeet Singh Aug 14, 2025 Apps Amazon rolls out same-day delivery of perishable groceries in 1,000 US cities Aisha Malik Aug 13, 2025 X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct Pixel 10Made © 2025 TechCrunch Media LLC.