BRICS News Magazine
Login Cart Register
Lamborghini CEO warns tariffs have even forced its wealthiest consumers—who have an average of 5 cars in their garage—to waver on buying a new ride
Finance

Lamborghini CEO warns tariffs have even forced its wealthiest consumers—who have an average of 5 cars in their garage—to waver on buying a new ride

Claire Dubois 6 views
Editor's Choice Featured

Lamborghini CEO warns tariffs have even forced its wealthiest consumers—who have an average of 5 cars in their garage—to waver on buying a new ride

Role:

President Donald Trump’s tariff instability is putting the economy on hold, and even Lamborghini’s deep-pocketed customers aren’t immune. 

CEO Stephan Winkelmann said some of its U.S. customers, who have at least $400,000 to shell out for a base model, are waiting to see where the Trump administration’s tariff rate for the EU ultimately settles. Its customers are waiting, even though the U.S. reached a deal to impose a 15% tariff on some EU products, including cars, in exchange for several pledges

“Some are waiting because they want to be sure that this is the final number that is going to be in place,” Winkelmann told CNBC. “Others are fine with it, or we will have negotiations.”

Winkelmann said while Lamborghini can resist the pressure of tariffs because of its large backlog of orders—cars delivered today were ordered a year or two ago—the company will still face pressure from U.S. tariffs on the EU. Lamborghini vehicles are made in Italy and this point is a differentiator for the brand. While the U.S. is its largest market, the car company’s production can’t be moved there, a strategy Trump has suggested for companies to avoid tariffs.

“For us, free trade is the right approach,” Winkelmann said. “We all know that one is what we want. The other is the reality, and we have to deal with complexity since we are in business and we are ready to face whatever comes.”

Lamborghini, which is owned

Lamborghini did not immediately respond to Fortune‘s request for comment.

Providing another boost is Lamborghini’s increasingly diverse customer base. Younger, wealthy customers from all over the world have pushed the average age of a Lambo owner below 45. In Asia, the average customer is about 30. The average buyer owns five cars, while buyers of its upscale, pricier model, the Revuelto, have 10, on average.

As for the Lamborghini customers’ behavior on tariffs and possible price increases, Winkelmann said to trust their judgement. 

“They are maybe millionaires or billionaires for a reason, so they know what they’re doing and why they’re doing things,” he said.

About the Author

Claire

Claire Dubois

View all articles

Comments (0)

Sign in to Comment

Join the discussion and share your thoughts on this article.

Sign In

No Comments Yet

Be the first to share your thoughts on this article!

diş beyazlatma