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Snapchat’s new Lens lets you create AI images using text prompts

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Tech and VC heavyweights join the Disrupt 2025 agenda

Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise.

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Snapchat’s new Lens lets you create AI images using text prompts Aisha Malik AM PDT · September 5, 2025 Snapchat is launching a new Lens that lets users create and edit images using a text-to-

Imagine Lens allows users to create, edit, and recreate Snaps

While Snapchat already has numerous generative AI Lenses, the company notes that Imagine Lens is its first open prompt

Users can generate images using custom prompts, like “create an

Snapchat notes that users can always tap the caption bar to edit their prompt into anything they’d like.

Earlier this year, Snap unveiled an AI text-to-

Snapchat+ Platinum and Lens+ subscribers can find the new Lens in the front of the Lens Carousel or in the Exclusive category. After selecting the Lens, they can tap the caption to enter or edit the prompt. A Platinum subscription costs $15.99 per month, while a Lens+ subscription costs $8.99 per month.

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW Snap has been seen as a leader in AR, but has also been investing in AI over the past few years alongside nearly every other tech company.

A few months ago, the company launched a standalone Lens Studio iOS app and web tool designed to make it easier for anyone to create AR Lenses using AI and simple tools. And in March, it rolled out its first-ever video generative AI Lenses.

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October 27-29, 2025 San Francisco Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Amplify your reach, spark real connections, and lead the innovation charge. Secure your exhibit space before your competitor does.Last day to book is September 5

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