Thousands of private user conversations with Elon Musk’s Grok AI chatbot have been exposed on Google Search

Beatrice Nolan is a

Thousands of user chats with Elon Musk’s AI chatbot Grok are now publicly available on Google.

More than 370,000 Grok chats have been indexed

Some of the transcripts available on Google Search that were reviewed

It’s not the first time users have found conversations with AI chatbots that they thought were private ending up online.

OpenAI briefly experimented with a similar feature that allowed users to share their ChatGPT conversations via a link, which also made those conversations discoverable

OpenAI pulled the feature entirely shortly after the publicly-indexed chats gained media attention. The company called it a short-lived experiment and acknowledged that it “introduced too many opportunities for folks to accidentally share things they didn’t intend to.”

At the time, xAI CEO Musk used the incident to promote Grok as an alternative to ChatGPT, taking to X to post: “Grok FTW.” Unlike OpenAI, Grok’s “Share” function does not include a disclaimer that chats could be shared publicly.

Meta’s AI app also has a similar share feature that publishes chats directly to the app’s Discover feed, which also led them to be indexed

Privacy experts have warned users that chats with AI bots might not be as private as they appear to be. Oxford Internet Institute’s Luc Rocher told the

Once conversations are online, they are hard to remove completely. Many casual AI users may not fully understand how their data is stored, shared, or used. For example, two users who had their Grok chats indexed

In jurisdictions like the EU, mishandling personal information may violate provisions of the bloc’s strict data privacy law, GDPR, which includes principles like data minimization, informed consent, and the right to be forgotten.

Users increasingly treat chatbots as confidants, feeding them sensitive details like health information, financial details, or relationship issues they likely would not want to be public. Even if chats are anonymized, prompts often contain identifying details that could be traced back to users or mined

Some people have already identified a business case for Grok’s public chats. According to Forbes, some marketing professionals are discussing ways to exploit shared Grok conversations to boost business visibility. As the Grok conversations are published as web pages with individual URLs, businesses could potentially script chats that mention their products alongside keywords in order to game search results or create backlinks. It’s unclear how successful this would be, however. The tactic might pass on some SEO value and help to manipulate Google’s rankings, but it could also be perceived as spam

Representatives for xAI did not immediately respond to a request for comment from Fortune.