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Threads challenges X

Tech and VC heavyweights join the Disrupt 2025 agenda

Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise.

Tech and VC heavyweights join the Disrupt 2025 agenda

Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise.

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Threads challenges X Sarah Perez AM PDT · September 4, 2025 After recently being spotted testing a way to share longer text, Threads, Meta’s X competitor, is now officially rolling out the feature that allows users to attach up to 10,000 characters of text to their post. The addition has been designed with the needs of creators in mind, as it supports linking out to content outside of Threads, like newsletters, blogs, podcasts, and more.

Before this update, Threads supported 500 characters — which is already far more than the 280 characters offered to X’s unverified users. However, X in 2023 introduced a way for its paid subscribers to post up to 25,000 characters, in the hopes of encouraging creators to publish their content directly on its platform.

Meta, meanwhile, isn’t going quite that far. Instead, the company says that the 10,000 characters give people more room to express themselves, but also allows them to promote their work and drive others to “wherever it lives,” even if not on Threads itself.

Ahead of the launch, Meta noticed that people were using screenshots to share longer content from books, articles, newsletters, podcast transcripts, and more, which inspired the feature’s addition and design.

The company saw that its users often wanted to point people to the original work or place to purchase their own work, after starting a conversation about the subject on Threads. For instance,

On X, users have long worked around character count limitations

Threads, however, is making its additional characters available for free.

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW The company confirmed to TechCrunch that it doesn’t have plans to monetize posts with text attachments at this time. Plus, Meta noted that text in the posts can be formatted with highlighting, bold or underlined text, strikethroughs, and italics. You can even add emojis.

The company says it’s exploring additional enhancements based on community feedback, as well.

Notably, Meta says if creators link out to content outside of Threads, that link will be displayed “prominently” in the attachment for the audience to click. This is also a shot at X, which changed its user interface to downplay links’ visibility, and often blocks links to outside services at owner Elon Musk’s whim.

There are some drawbacks to using Threads’ longer text, though.

The content in the text attachments won’t be indexed

Meta says it’s exploring how to federate the longer text attachments for future iterations.

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Sarah Perez Consumer News Editor

October 27-29, 2025 San Francisco Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Amplify your reach, spark real connections, and lead the innovation charge. Secure your exhibit space before your competitor does.Last day to book is September 5

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