Trump Media’s latest crypto venture borrows a page from the MicroStrategy playbook: hoard a specific cryptocurrency and dress it up as a business

Expanding Crypto Empire

President Donald Trump’s personal crypto ventures are expanding again, this time with plans for a digital asset treasury company that holds an alternative cryptocurrency.

Trump Media and Technology Group, which operates the Truth Social media platform, announced Tuesday that it was partnering with the cryptocurrency exchange Crypto.com to form a company that holds CRO, a token created

Trump Media said it plans to purchase $105 million worth of CRO. Yorkville said the total expected funding for the company’s treasury will be $1 billion worth of CRO, or about 19% of the token’s market cap, plus $420 million in cash and equivalents and as a $5 billion line of

The announcement is part of the hottest trend in crypto, in which a wide variety of companies – many with no obvious ties to the world of digital assets – have made buying and holding cryptocurrency a primary part of their business plan. The model is based on MicroStrategy, a tech firm that first started buying bitcoin in 2020 and has seen its stock price soar.

“Companies of all sizes and sectors are strategically planning for the future

Trump Media said it plans to introduce a “rewards system” on Truth Social that uses Crypto.com digital wallet infrastructure. CRO saw its price jump Tuesday morning

Since taking office, the Trump administration has pushed for crypto-friendly regulations and laws, while the Trump family has aggressively sought to expand its crypto-related businesses.

That unprecedented dynamic has led to allegations of corruption from Democrats, though the president says he has entrusted the management of his business dealings to his sons.

In May, Trump rewarded top investors in his meme coin with a swanky dinner. Trump launched the coin just days before taking office. Fans of the president have also been able to buy crypto-themed Trump merchandise, including $100,000 watches and pricey sneakers.

Trump Media previously announced plans to hold a significant amount of bitcoin on its books as well as to create an exchange-traded fund tied to the prices of five popular cryptocurrencies.

World Liberty Financial, a cryptocurrency company launched

A little-known firm called ALT5 Sigma recently announced it was planning to raise $1.5 billion to buy the digital coins created

Also on Tuesday, a firm called Canary Capital filed paperwork with the SEC seeking to sell an exchange-traded fund that will track the price of the president’s meme coin.