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WhatsApp’s new AI feature lets you rephrase and adjust the tone of your messages Aisha Malik PM PDT · August 27, 2025 WhatsApp is launching a new AI feature that allows users to rephrase, proofread, or adjust the tone of their messages, the Meta-owned company announced on Wednesday.

The new feature, called “Writing Help,” uses Meta’s Private Processing technology, which allows users to receive AI-generated responses without Meta or WhatsApp reading the original message or the suggested rewrites. This means that messages on the platform remain private even if people use the new tool.

With Writing Help, users can get AI-generated suggestions that rewrite their messages in a professional, funny, supportive, or rephrased way.

WhatsApp showcased the feature in a product

With this launch, WhatsApp is likely hoping that people use its in-app technology when drafting messages, rather than external tools like ChatGPT.

Of course, not everyone will be fond of the new feature, as users likely prefer authentic, personal conversations with friends and family over AI-generated messages. Using AI to rewrite an email is one thing; using it to message your grandma is another.

WhatsApp says users can access the new feature

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW Writing Help is rolling out in English in select countries starting Wednesday.

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