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WordPress shows off Telex, its experimental AI development tool Sarah Perez AM PDT · September 2, 2025 Web publishing platform WordPress is introducing an early version of an AI development tool, which CEO Matt Mullenweg described as a “V0 or Lovable, but specifically for WordPress” — V0 and Lovable being references to popular “vibe coding” services for building software using prompt-based, AI interfaces. Mullenweg introduced the new WordPress AI tool, called Telex, at the company’s WordCamp US 2025 conference in Portland last week, alongside other AI experiments.

During his keynote address, Mullenweg briefly demonstrated how Telex would allow users to create Gutenberg blocks — or the modular bits of text, images, columns, and more — that make up a WordPress website. He showed off how one developer used the new tool to make a simple marketing animation.

Available on its own domain at telex.automattic.ai, Telex today is labeled as “experimental.” To use the service, you type in a prompt for what sort of content block you want to produce, which is returned as a .zip file you can install as a plugin to a WordPress site or WordPress Playground. (The latter being the platform that lets you run WordPress in a web browser on any device without a host.)

The launch follows WordPress’s announcement earlier this year that it was forming an AI team to steward the development of AI products that align with the company’s long-term goals.

Early testers found that Telex still has a ways to go, as several test projects failed or needed additional work to run properly.

Though Mullenweg did stress that Telex was still a prototype, he was bullish on the potential for AI to further the WordPress mission over time.

“When we think about democratized publishing, like embedded in that, is very core to WordPress’ mission, has been taking things that were difficult to do, that required knowledge of coding or anything else, and … made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open

Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital, Elad Gil — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $600+ before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | October 27-29, 2025 REGISTER NOW The CEO also admitted there were parts of AI’s progress that could be scary, given the hype and the talk about AI potentially being a bubble, but that didn’t overrule his excitement.

“At the core of it, there is a seed of something, which is so enabling,” he said of AI. “It is an incredibly exciting time to be building for WordPress.”

Mullenweg also showed off another simpler AI tool, built with an hour or two of work during

As for the legal drama that’s been surrounding the company over the past year or so, Mullenweg only offered a brief update. The company has been engaged in a dispute with hosting provider WP Engine, which Mulleweg alleges is profiting off the work WordPress does, without contributing enough back. He wants WP Engine to therefore license the WordPress trademark, which he says confuses customers about its association with the company.

“The quick update is, it’s working its way through the legal system. We trust in the fairness of the courts,” Mullenweg said. “If there’s any commentary, I’ll just say that there was a settlement conference, I showed up; the other CEO did not. But it is working its way through that. And that’s my only comment on that whole rigmarole.”

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Sarah Perez Consumer News Editor

October 27-29, 2025 San Francisco Put your brand in front of 10,000+ tech and VC leaders across all three days of Disrupt 2025. Amplify your reach, spark real connections, and lead the innovation charge. Secure your exhibit space before your competitor does.Last day to book is September 5

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